The brief
Build local awareness through consistent, repeated presence.
THE URBAN BREWCampaign concept
A place in the everyday.
One neighbourhood café message, designed for the screen, the feed and the table.
- Industry
- Food & beverage
- Year
- 2026
- Setting
- Illustrative setting
- Scope
- Integrated / DOOH / Digital / Print
The idea
Make the everyday coffee break the centre of the campaign, then carry that idea across each customer touchpoint.
The execution
A venue screen introduces the message. Social content carries the same tone. A printed menu brings it to the table.
THE CAMPAIGN SYSTEMOne direction.
One direction.
Purpose in every format.
Proposed deliverables for this concept. These artwork studies explain the scope; they are not records of a completed rollout.
Landscape screen artwork
THE URBAN BREWThe daily pauseFood & beverage
Social post templates
THE URBAN BREWThe daily pauseFood & beverage
Printed menu layout
THE URBAN BREWThe daily pauseFood & beverage
PROJECT SCOPEBuilt to work
Built to work
across touchpoints.
Services
- Campaign direction
- DOOH creative
- Social content
- Menu design
Deliverables
- Landscape screen artwork
- Social post templates
- Printed menu layout
Let’s make your brand
the next project.
From media planning to creative and execution, CLING builds campaigns across screens, digital and the physical world.