The brief
Connect product discovery with a physical store visit.
MAISON RUECampaign concept
From feed to storefront.
A product-led social invitation with a clear next step: visit the collection in store.
- Industry
- Fashion & retail
- Year
- 2026
- Setting
- Illustrative setting
- Scope
- Digital / Integrated
The idea
Use the same product in the ad and the shop window, so the customer can recognise what brought them there.
The execution
A sponsored clothing creative pairs a product image with a location call to action. The same shirt is visible in the storefront.
THE CAMPAIGN SYSTEMOne direction.
One direction.
Purpose in every format.
Proposed deliverables for this concept. These artwork studies explain the scope; they are not records of a completed rollout.
Social ad direction
MAISON RUEDiscovery to visitFashion & retail
Store-visit CTA
MAISON RUEDiscovery to visitFashion & retail
Product photography brief
MAISON RUEDiscovery to visitFashion & retail
PROJECT SCOPEBuilt to work
Built to work
across touchpoints.
Services
- Paid social creative
- Product content
- Location-led messaging
Deliverables
- Social ad direction
- Store-visit CTA
- Product photography brief
Let’s make your brand
the next project.
From media planning to creative and execution, CLING builds campaigns across screens, digital and the physical world.