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SAFFRON HOUSECampaign concept

Ideas you can hold.

A compact family of hospitality print, made for the table and the takeaway.

Industry
Hospitality
Year
2026
Setting
Illustrative setting
Scope
Print / Branding
Concept menu, paper bag, table card and kraft food packaging on a daylight table
Material application / hospitality printIllustrative concept application
01

The brief

Keep the brand consistent across useful physical materials.

02

The idea

Let practical materials carry a quiet, recognisable identity: the menu, the table card and the takeaway bag.

03

The execution

A restrained typographic system is applied to folded paper, labels and packaging. Material and legibility drive the design.

THE CAMPAIGN SYSTEM

One direction.
Purpose in every format.

Proposed deliverables for this concept. These artwork studies explain the scope; they are not records of a completed rollout.

01 / PROPOSED DELIVERABLE

Folded menu

SAFFRON HOUSEAt the table. To take away.Hospitality
02 / PROPOSED DELIVERABLE

Table card

SAFFRON HOUSEAt the table. To take away.Hospitality
03 / PROPOSED DELIVERABLE

Takeaway label and bag artwork

SAFFRON HOUSEAt the table. To take away.Hospitality
PROJECT SCOPE

Built to work
across touchpoints.

Services

  • Menu design
  • Packaging artwork
  • Print preparation

Deliverables

  • Folded menu
  • Table card
  • Takeaway label and bag artwork
NEXT PROJECTDesigned to be remembered.Luma Studio / Branding
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