The brief
Create a consistent identity in everyday customer interactions.
LUMA STUDIOCampaign concept
Designed to be remembered.
One identity across the reception sign, appointment card and treatment information.
- Industry
- Beauty & lifestyle
- Year
- 2026
- Setting
- Illustrative setting
- Scope
- Branding / Print
The idea
Build a simple typographic identity that works at the scale of both a wall sign and an appointment card.
The execution
The same navy and ivory system is used at reception and across customer print. No oversized signage or ornamental treatment is needed.
THE CAMPAIGN SYSTEMOne direction.
One direction.
Purpose in every format.
Proposed deliverables for this concept. These artwork studies explain the scope; they are not records of a completed rollout.
Identity system
LUMA STUDIOAn identity in useBeauty & lifestyle
Reception sign layout
LUMA STUDIOAn identity in useBeauty & lifestyle
Appointment card
LUMA STUDIOAn identity in useBeauty & lifestyle
PROJECT SCOPEBuilt to work
Built to work
across touchpoints.
Services
- Visual identity
- Signage direction
- Customer collateral
Deliverables
- Identity system
- Reception sign layout
- Appointment card
- Treatment leaflet
Let’s make your brand
the next project.
From media planning to creative and execution, CLING builds campaigns across screens, digital and the physical world.