The brief
Give a new collection one clear launch direction across customer touchpoints.
AARNACampaign concept
One launch. Every touchpoint.
A collection launch that connects a printed invitation with the shop entrance.
- Industry
- Jewellery & retail
- Year
- 2026
- Setting
- Illustrative setting
- Scope
- Integrated / Print / Branding
The idea
Repeat a restrained invitation where people first hear about the launch and where they arrive.
The execution
The invitation and entrance panel share the same collection message. Social and screen adaptations are specified as the next deliverables.
THE CAMPAIGN SYSTEMOne direction.
One direction.
Purpose in every format.
Proposed deliverables for this concept. These artwork studies explain the scope; they are not records of a completed rollout.
Printed launch invitation
AARNAAn invitation to discoverJewellery & retail
Entrance campaign panel
AARNAAn invitation to discoverJewellery & retail
Social and screen adaptation brief
AARNAAn invitation to discoverJewellery & retail
PROJECT SCOPEBuilt to work
Built to work
across touchpoints.
Services
- Launch direction
- Retail application
- Invitation design
- Digital adaptation
Deliverables
- Printed launch invitation
- Entrance campaign panel
- Social and screen adaptation brief
Let’s make your brand
the next project.
From media planning to creative and execution, CLING builds campaigns across screens, digital and the physical world.